Employer Branding
Default Author • Jul 20, 2017

“Highly engaged employees make the customer experience. Disengaged employees break it."
Timothy R. Clark, Founder & CEO, LeaderFactor

We know that a positive employer brand is essential in today's talent market. The rise of social media has forced companies to become more transparent with talent attraction relying far heavier on employee engagement and advocacy.

Our partner, Lawson Delaney , recently released a report to take a deep dive into the world of employer branding. We hope to encourage a new way of thinking regarding the way your organisation is perceived on a local, national and global scale and provide a skill set that can be utilised across the business when facing the radically shifting context for the workforce, the workplace and the world of work.

What's in the guide?
  • A detailed report outlining the purpose of an employer brand and just why it is so important
  • Employer brand best practice and the role of HR, the Executive team and Marketing
  • How to find your authentic current state and a guide on how to best develop your strategy and implement it
  • The areas in which your employer brand can have the most impact including gender diversity and profitability
  • Best practice in measuring the results of your employer brand strategy
  • Lessons of negative employer branding and how you can avoid these mistakes

Download the report below or contact Simonne Sigston on 03 9446 7328 from Practice Managers Australia for a consultation on how you can achieve your desired growth ambitions and retain and engage your top talent.

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